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$16.00
“La cultura, no la vision o la estrategia, es el factor mas poderoso en cualquier organizacion. Ella determina la receptividad del personal y de los voluntarios a nuevas ideas, desata o inhibe la creatividad, construye o erosiona el entusiasmo, y crea un sentido de orgullo y profundo desaliento sobre trabajar o involucrarse. Finalmente, la cultura de una organizacion, particularmente en iglesias y organizaciones sin fines de lucro, pero tambien en cualquier organizacion, moldea la moral individual, el trabajo de equipo, la efectividad y los resultados.” — del capitulo uno
Con frecuencia, los lideres organizacionales confunden la cultura con la vision y la estrategia, pero son muy diferentes. La vision y la estrategia usualmente se enfocan en productos, servicios y resultados, pero la cultura es sobre las personas, el activo mas valioso de la organizacion. Inspira, Como crear una cultura organizacional poderosa lleva a descubrir los deficits en una culta organizacional e incluye los pasos necesarios para evaluar, corregir y cambiar la cultura organizacional deslucida a una vibrante e inspiracional, para que verdaderamente llene las necesidades de la organizacion. El prominente consultor de liderazgo Sam Chand describe las cinco categorias facilmente identificables de la cultura organizacional (Inspiradora, Aceptadora, Estancada, Desalentadora y Toxica), e incluye metodos diagnosticos que los lideres pueden usar para la identificar las fortalezas particulares y las necesidades de su cultura organizacional. Para ayudar en este proceso, tambien, hay una herramienta de evaluacion separada, gratuita, en linea (www.samchandculturesurvey.com). Cuando la cultura de la organizacion esta claramente identificada, los lideres pueden establecer una estrategia para aplicar las siete claves de la Cultura (control, Entendimiento, Liderazgo, Confianza, Sin temor, Responsiva y Ejecucion) que hara de su cultura una que estimule a las personas a ser y hacer lo mejor, y finalmente alcanzar sus metas mas altas.
“Culture–not vision or strategy–is the most powerful factor in any organization. It determines the receptivity of staff and volunteers to new ideas, unleashes or dampens creativity, builds or erodes enthusiasm, and creates a sense of pride or deep discouragement about working or being involved there. Ultimately, the culture of an organization–particularly in churches and nonprofit organizations, but also in any organization–shapes individual morale, teamwork, e
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SKU (ISBN): 9781641231046
ISBN10: 1641231041
Language: Spanish
Samuel Chand
Binding: Trade Paper
Published: September 2018
Publisher: Whitaker House Publishers
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